Neale(1980)- Much of the pleasure popular cinema lies in the process of 'difference in repitition'-i.e recognition of familiar elements and in the way of those elements and in the way those elements might be orchestrated in an unfamiliar fashion or in the way that unfamiliar elements might be introduced.
Neale(1990)- Genre is constituted by 'specific systems of expectations and hypothesis which spectators bring with them in the cinema and which interact with the films themselves during the course of the viewing process' =Generic memory.
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